The International Society for Krishna Consciousness (ISKCON), popularly known as the Hare Krishna movement, has been one of the more visible minority religions in the West.
Followers, often dressed in saffron robes, weave through the streets near their temples dancing, chanting and making music in devotion to God in the form of Krishna. Through chanting, devotees hope to bring a constant consciousness of God into all aspects of their lives.
The founder of ISKCON, A.C. Bhaktivedanta Swami Prabhupada (1896-1977), began a new movement by encouraging those outside India to join a form of devotion developed in medieval India. ISKCON also acts as a Hindu revivalist movement within India.